My Why X Ethika

 I know my purpose is to empower those who see themselves in me by simply being myself.

Growing up I felt encourage not to love my features. Mentally, I lived in a space of objectification due to damaging experiences of being desired physically but not valued. All of this made it hard to let go of society's standards of beauty. Becoming a big sister forced me to reframe that mentality because I never want my siblings to doubt that they are anything less than amazing. They have always looked up to me, thus I make it a point to give them something to look up to. Embracing my body, my brains, my skin, and everything that makes me unique is important to me because I want them to be able to do the same. I carry that mentality into my coaching and my brand in order to spread a message of self love and healthy wholeness. Ethika is a brand I enjoy slipping into because it has become synonymous with that embrace. When I first learned of the brand I became intrigued because of its aim to highlight personal identity and go against the grain. It's what keeps me coming back as they push the envelope with their comfortable, versatile, and even sexy designs. That encouragement of self love is exactly what I hope people see in me because the world needs more love, but we cannot achieve that without first loving ourselves. 

Nuff Love, 

Zoya Yaseka